Behind the Brand: The NYTSTND Story

Behind the Brand: The NYTSTND Story, Wireless Charger

Every brand has a story. Ours begins with a simple question: Why does the place where we recharge—physically and digitally—look so chaotic?

At NYTSTND, we set out to fix that. Our mission from day one was to elevate how people power their devices—by creating something beautiful, sustainable, and built to last.

Where It Started

Born from a blend of Midwestern craftsmanship and minimalist design philosophy, NYTSTND was created to solve a universal problem: cable clutter.

We saw tech accessories becoming faster and smarter—but uglier and more disposable. So we asked: What if charging could feel like part of your home, not just an afterthought?

NYTSTND Wireless Charger prototype


Built in the USA, Powered by Intention

Each NYTSTND unit is crafted with care—using:

  • Sustainably sourced wood (Walnut, Oak, Ebony)

  • Premium full-grain leather

  • Magnetic MagSafe compatibility

  • Integrated Apple Watch modules and USB-C ports

All assembled and quality-checked by a small team of skilled artisans.

The Meaning Behind the Name

NYTSTND isn’t just a clever take on “nightstand.” It’s our promise:

  • NYT – A nod to the night, where restoration happens.

  • STND – A symbol of stability and simplicity in a cluttered world.

We’re not just offering a product. We’re offering a more peaceful, elegant lifestyle.

Our Vision: Technology with Soul

In an industry dominated by plastic, mass production, and disposable design, NYTSTND is different. Our products are:

  • Tactile – You feel the wood grain and leather texture.

  • Lasting – Built for durability, not landfill.

  • Human-centered – Designed to be both functional and emotionally satisfying.

NYTSTND Founder Adam Bdoyan


Charging with Purpose

What began as a single product has evolved into a full line of:

Our goal? To become the premium name in wireless charging—where performance meets design.

What’s Next?

As we grow, we’re expanding our product line while staying true to what matters: authenticity, functionality, and everyday elegance. Whether you’re shopping for your first charger or furnishing a boutique hotel, NYTSTND represents more than power—it represents peace of mind.

Thank you for being part of our story.

 

NYTSTND TRIO Wireless Charger

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